Interface Design: What is it and how does it work?
When entering a website, you should have noticed that the icons are positioned strategically. That is, there is an organization so that the user can interact with the tools of the site. Although this organization often seems intuitive, it comes from a whole study and work of a specialized professional. The way web pages are developed is the fruit of interface design work and today we will talk a little more about this activity and how it works.
What is interface design?
The interface design is nothing more than the design of web pages developed according to the interaction that the user will have with the site. That is, the way the visitor accesses a page or an application concerns the organization and architecture of this interface, which is developed by a designer.
The goal of interface design is to make the accesses more practical, meeting the demands of the users and also of the owners of the sites, who may want to highlight some type of content. Therefore, the work done intends to leave the page more pleasant for the accesses and to retain the public loyalty.
An example is the organization of the menu bars. Usually, they’re right at the top of the site or on either side. This facilitates the user to find the section desired by him and to perform the necessary functions. Now if the user has difficulty performing the activities they want on the page, they are very likely to look for another site or give up the action.
How does interface design work?
In order to develop or design an interface, the professional can start the tool to evaluate the current traffic in any site in question or in other similar ones. A data control form is Google Analytics, which is a complete tool for gaining insight into users’ behavior on web pages.
A second tool available on the internet is Crazy Egg. By means of a heat map, it is possible to monitor as areas of greater access on the spot as well as the most sought-after tools.
From this data collection, the interface designer can gain insight into how users can access the page and which can be run to achieve loyalty goals as well as attracting new visitors.
The design is not an interface that depends on the site and the site, but it is better than it is easier to present, making it more attractive and inviting. In this way, sites that have e-commerce, for example, can create a path that will take the visitor more easily to the purchases of a product or service, only by interface design.
Undoubtedly, interface design is an innovative tool that helps websites achieve their goals. To know the services of the Platform TotalCross.