App Marketing: Learn how to advertise your application and ensure success
Launching an app is a very important time for your success as a developer, but the whole marketing process must begin the moment you are thinking about creating the app, not when you are ready to upload it to the app store. If everything is done correctly, your effort will be paid. It’s very difficult to focus on developing an application while still focusing on the marketing stages your application needs to go through. However, we can provide you with a few key points to help you with all the steps necessary to make your application top of its class.
8 Marketing Tips for Launching Applications
There are many things to consider before launching an app, but we can help you with drawing up a step by step plan for you to follow in order to avoid the more relevant issues that might appear when you present your app in front of your users.
Start with a competitive analysis and set your buyer persona
Every successful project begins with a thorough review of your target audience and the metrics you need to keep track of. At this point, you have to seriously study the opinions of others, but do not just trust your friends and family. Try to reach important people in the industry related to your application and focus on your target customers. It all depends on the category of the application and you have to interact with potential users who will benefit from it. Try to find common characteristics of people who are interested in your apps, such as your favorite features, your behavior, your needs, and even your language to find out how to find your app. Another important thing you need to do is keep an eye on your competitors and be one step ahead of them from now on. You have to examine the two advantages and disadvantages of your application. Take a look at the features most liked by users and understand how to improve yours.
Plan app launch date
If you have your application ready, wisely plan the release date. Do not just play in the app store hoping for the best. Let users understand what they’ll get an increase in suspense for better results. Of course, you will have to deliver what you promised and be careful not to disappoint them.
Optimize your App Store page
If there is one thing that weighs on your marketing strategy is the ASO (App Store Optimization). It is crucial to invest time and attention in this step because here is where people can become your users or not. If they are not impressed with your app store page, everything will be lost. Start searching for the most relevant keywords and use them in the application name and app description, but invest at the same time in descriptive icons, stunning screenshots, and high-quality videos.
Here you can tell the history of your app to attract your users. Use as many keywords as possible, but keep them relevant and intriguing.
This is a very dynamic area. You’ll need to analyze all variables from time to time and find out what changes you need to make to increase your visibility. The key is to ask yourself what you would look for if you needed to find your application?
App Visuals (App Icons, Screenshots, Preview Video)
Remember that it’s all about looks. An interesting icon on the device screen will convince the user to open your application repeatedly. Screen captures should draw attention and make the user realize that his application will make life easier for him. Invest in a video that will convince you to download your application.
Create your social presence
When creating your own content for the application, you need to connect to social platforms to promote your application. Add value to open discussions with interesting comments, and when you get the chance, introduce your application to the community. Knowing your target audience will make it easier to choose specific social networks. This will help you share ideas with your potential customers.
Work on your budget for mobile ad campaigns
If you want to invest in an advertising campaign, you need to think about how much money you can allocate to this stage. It depends on the size and duration of a campaign. A great source for increasing your budget is exactly the application you promote. There are many methods to monetize it and you can choose what suits you. This is the time when you will decide the details of your user interface after establishing the monetization method.
You may be a bit overwhelmed by the plan we described earlier, but there are some significant issues that can arise if you skip important steps. If your goal is to make your app visible and increase your user acquisition, there is no time to lose.
The time when you are thinking about developing the application is the exact time when you should think about how to promote it. If you can not handle both aspects, contact a specialized company, such as TotalCross. Visit the website to learn more.